Frequently Asked Questions
Answers to the questions small-business owners ask most — about the services, the industries, and what it costs.
Getting Started
A short set of questions about how calls, forms, estimates, booking, and follow-up are handled today. It takes about two minutes and points to where opportunities may be slipping through.
Your results show where your lead process is solid and where it may be losing opportunities. If there is a fit, we put together a plan built around how your business already works.
Five services: local SEO, CRM and automation, websites built to get people calling, AI chatbots, and AI voice agents that answer your phone. Each is available on its own, and the assessment usually points at one or two rather than all five.
Small service, care and hospitality businesses nationwide that run on calls, quotes and bookings: home services such as HVAC, plumbing, electrical, roofing and cleaning; med spas and clinics; event and party rentals; restaurants, food trucks and caterers; and other local businesses. If you want a clearer, more consistent way to handle the inquiries already coming in, it fits.
No. The list names the industries that come up most often. If your business runs on calls, forms, quotes or appointments, the same system applies.
Not necessarily. We look at your current tools first and build the process around them. The goal is a clearer path for every lead, not a forced swap of tools.
No. Each one is available on its own, and the assessment usually points at one or two rather than five. Starting with the weakest part costs less and tells you more than starting with everything.
Usually whichever is losing the most. If inquiries already arrive and go unanswered, being found harder makes that problem worse rather than better. Working out the order is what the assessment is for.
Often yes. If someone is already running ads or social, the parts that catch and follow up what they produce can be built without touching their work.
The parts are the same. What changes is what gets asked, who needs telling, and what "urgent" means — which is a different thing for a burst pipe than for a catering inquiry.
Yes. Cavalry Growth Systems works with small businesses nationwide. Around Dallas we meet in person; everywhere else, by video.
Pricing
Scout has no setup fee. Patrol has a $2,000 setup fee and Squadron $3,500, or $1,750 for the first five Squadron clients at founding client pricing.
Yes, for setup fees and one-time add-ons: Affirm, Afterpay and Klarna are available at checkout, subject to the provider's approval. Your agreement with the provider is separate. Monthly plan fees are charged to a card or bank account.
Every plan is month to month. Either side can end it at any time with 30 days' written notice, and service continues through the notice period. Scout is billed from the day you sign; Patrol and Squadron from the day they go live.
Yes. You can take your website, including any extra pages, by paying its website price: $1,200 on Scout, $3,600 on Patrol or $6,000 on Squadron, less your monthly plan fee for each month you have paid. After 12 monthly payments it is $0. Setup fees and add-ons do not lower it. You get a download of the website's code to host anywhere; forms and calendars need to be reconnected, and member accounts and stored data stay behind. If you leave without the website, you owe nothing more.
Platform usage, billed separately based on actual usage at cost plus a handling fee that never exceeds $40 a month - messaging, calls, email, AI, voice, carrier registration fees for business texting, and other usage-based charges. Ad spend, which you pay to Google or Meta directly. Add-ons such as SEO and ads management, listed on the pricing page. Prices exclude Texas sales tax.
Yes. You pay the new plan's setup fee (or the founding fee while Squadron spots remain). Your current monthly fee continues during the build and stops at go-live. The website price starts again at the new plan's full amount.
Only with 30 days' written notice. A change takes effect when the notice ends, so you can leave before it applies.
Local SEO
Longer than anyone selling it wants to say. Local search moves over months rather than weeks, and a new or thin profile takes longer than an established one. What gets reported is the work done and what changed, not a projection.
No. Nobody can, and an offer that includes a guarantee is worth treating carefully. Results vary by location, device, competitor behavior and platform changes nobody controls. What is committed to is a defined body of work and honest reporting of what happens.
Usually not first. For a local service business the profile, the phone number and clear service pages generally do more work than a volume of articles.
Then it gets audited rather than created. Most existing profiles are incomplete rather than wrong, and completing one costs nothing.
Automation and CRM
Not necessarily. We look at your current tools first and build the process around them. A switch only happens when the existing tool genuinely cannot do the job, and we explain why before anything moves.
No. Every message the system sends is written and approved before it goes live, and any of it can be read or changed afterward. Nothing improvises and nothing is generated on the fly.
Business text messaging has to be registered with the phone carriers before it can send, and that registration takes weeks rather than days. Consent, opt-out and quiet hours apply to every message. It is set up as part of the build rather than added afterward.
The sequence stops. Follow-up that keeps chasing a customer who already answered is worse than no follow-up, so every sequence has exits built in for a reply, a booking, a payment or an opt-out.
Websites and Conversion
Not always. Sometimes one page carrying the inquiry does more than a rebuild, and that is cheaper to find out than to assume. We review what exists first.
No. What is committed to is a page with one clear action, a form verified to reach you, and a real test submission on the real page, after it is published. Whether more people fill it in depends on traffic, offer and market, and a number promised in advance is a guess.
Often yes. A landing page or an inquiry path can be added alongside an existing site without rebuilding it.
Because it gets tested on the published page with a real submission, and you see the record it creates. A form that renders is not a form that works, and the difference stays invisible until someone says they never heard back.
AI Chatbots
It is built not to. Answers are written and approved in advance rather than generated on the spot, and when a question falls outside what it has been given, it says so and passes the conversation to a person. Improvising is the failure the whole build is designed around.
It goes to a person immediately, every time. Urgent and emergency situations are never handled by the chat.
No. Technical, safety and diagnostic questions go to a person. A bot offering an opinion on a repair creates a liability the business has to carry.
Yours. The chat is your brand speaking to your customers, which is why the scope and the answers are approved by you before it goes live, and why the transcripts get read in the first days rather than the first month.
AI Voice Agents
No. This is inbound only. It answers calls that come in and does not place calls out. Automated calling in the other direction carries rules of its own and is not part of this build.
Yes, and they are told at the start rather than left to work it out. A caller who realizes halfway through trusts the business less than one who was told plainly.
It goes to a person immediately, every time. Emergency and urgent calls are never handled by the assistant, and that path is built before anything else.
No to both. A price is only ever given when it is fixed, confirmed and current. Technical, safety and diagnostic questions always go to a person.
Home Services
The missed call is texted back automatically, the inquiry is recorded, and it is waiting in one place the next morning instead of sitting in a voicemail box.
Yes. A single operator is the person most likely to miss calls, because there is nobody else to answer them.
That depends on which tools are already in place and how the current process works. Establishing that is what the free growth assessment is for.
Med Spas and Aesthetics
No. It handles the inquiries the desk cannot get to, so the person at the desk can deal with the client in front of them.
Social messages can be brought into the same inbox as calls and web forms, so an inquiry does not sit unread. What is possible depends on which accounts can be connected, and that is checked during the assessment.
The appointment is confirmed when it is made and reminded before the date. If it is still missed, a follow-up goes out to rebook.
Clinics and Professional Practices
No. Cavalry Growth Systems works on the administrative layer: inquiries, scheduling communication, reminders and reputation. It is not a records system and does not handle clinical information.
They send automatically on a schedule set during the build, so nobody has to work down a call list.
The aim is the opposite. The inquiries that currently interrupt the desk are acknowledged and organized before they reach it.
Event and Party Rentals
Not on its own. It captures the date and the item requested and puts the inquiry in front of the right person straight away, so the availability answer goes out quickly. What can be automated beyond that depends on the inventory system in use, and we review that during the assessment.
Social messages can be brought into the same inbox as calls and web forms, so an inquiry does not sit unread. What is possible depends on which accounts can be connected.
Yes. Long lead times are exactly why confirmations matter. A booking made in spring is confirmed again as the event approaches.
Food Service and Hospitality
No. Those platforms handle the order. This covers being findable in the first place, and the inquiries that never come through them: catering, private events and direct bookings.
A truck changes location, which makes an accurate and current listing more important rather than less. Bookings and private events are also where a large share of the margin sits.
A complete, current listing is what a nearby search has to work with. An incomplete one gives it less to show. It costs nothing to maintain, and its current state is checked as part of the assessment.
That is the reason for the automatic first reply. The inquiry is acknowledged immediately and waits in one place until somebody can deal with it properly.
Local Professional Services
Fewer inquiries makes each one worth more, not less. A business getting five leads a week cannot afford to lose one of them.
That is worth saying out loud during the assessment. A system that produces more inquiries than a business can answer creates a different problem, and that is a conversation to have before anything gets built.
Still Have a Question?
Call 214-702-1742, Monday to Saturday, 9 AM to 6 PM Central, or book a free growth assessment.